Growing Your Social Media Presence Through Video

Video is one of the best types of content when it comes to increasing your social media presence and gaining more followers. Since video is available on the main social media networks – Facebook, Twitter, Instagram, and Snapchat it’s easy for businesses to upload their videos to YouTube and share them on the various social media platforms in order to reach a broader audience.

We have already seen the power of social media and video combined – more and more people are rising to internet fame through short, humorous, or informative videos on social media than ever before. Businesses such as make-up and cosmetics stores and artists are using social media to grow their businesses through short, tutorial videos, and similarly, food bloggers are utilizing video to its full extent by creating short, catchy recipe videos which are extremely popular.

The key to using video to grow your business’ presence on social media is to create content which is shareable, along with actively asking your followers to share it. When creating video content, it’s a good idea to study your target audience and find out the things that they enjoy sharing with their personal social media followers. When you create content that your direct followers love to share, you will expose it to a much wider audience.

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