The ultimate goal of viral marketing is to reach individuals with high social networking potential that can help spread information on a very rapid basis to a very broad audience, meeting the objectives set forth for the viral marketing campaign, no matter if it leaves a short or a long standing impression.
What defines viral marketing as “viral”?
Viral marketing that works needs to meet three specific criteria to transform an ordinary message into a viral one.
Having the right Messengers
Three types of messengers intervene in the process of causing information to go viral, each one corresponding to a different stage in the process. The first type of messenger is the market expert. This is the first individual, or group of individuals, to be exposed to the message before it goes viral.